Joining forces to reduce sugar consumption

With a shared interest in keeping Michigan families healthy, the Delta Dental Foundation and the American Heart Association teamed up in 2018 on the Rethink Your Drink MI campaign.

The campaign was designed to increase awareness of the potential health consequences of sugary beverages, including hypertension, heart disease, Type 2 diabetes, tooth decay, obesity and more. The campaign targeted households in Detroit, Grand Rapids and mid-Michigan, and included billboards, TV, radio and social media.

A kickoff event at the Grand Rapids Children’s Museum had schoolchildren scoop 34 pounds of sugar into a wheelbarrow—the amount an average American consumes every year just from sugary drinks.

See the campaign at: